As part of developing the messaging platform for our clients, our strategists actually create three aligned, yet equally different messaging directions. This is where our proven branding process differs from our competitors.
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Once we know who we’re talking to and how to help you differentiate yourself we’re in a position to begin determining how we’ll talk to your audience. In doing this we research your market, your competitors and gain an understanding of your customers through the development of buyer personas. We develop your messaging platform based on the strategy, which outlines your brand pillars, differentiators, and value proposition through a kit of verbal branding tools. Once your brand name is chosen, we will then begin to explore your messaging in-depth.
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Each name will have a series of associated attributes which align with your brand’s overall positioning. We’ll explore the different types of brand names that might be applicable to meet your business goals and objectives, and once we’ve debated the pro’s and con’s of each as a team we’ll present a short-list of three suggested names to you. If naming your brand is part of the branding project, our creative team will begin with a series of brand naming exercises. Now that we know the message we want to convey about the business you are really in, we begin looking at how we’d like you to present that message to your target audience. This is a pivotal point in crafting a brand for your business that is simple, relevant, distinct, memorable, versatile and timeless. We do this to determine the real value proposition in what you do. In fact, we’re looking for the overarching theme in how you deliver your products and services. It’s these types of insights we’re looking to gain during discovery.
Apple doesn’t only make computers, they’re in the business of facilitating digital lifestyles. After all Coca-Cola isn’t really in the soft drinks business, it’s in the business of delivering happiness. We want to get to know your audience, your competitors and what you believe makes your business unique.Īt this stage of the process, we want to gain an understanding of what it is your business really does.
We’ll be looking to understand your industry, your services, your culture, story, and history. You can expect us to ask a lot of questions at this stage, and we’ll likely have you fill out forms with details which can help to inform our questions. Our branding process begins with a core goal: we want to understand your business as your key stakeholders do. “77 percent of B2B marketing leaders say branding is critical to growth” – Circle Research Our Branding Process Defined Discovery
Company creation, the launch of a new business.There are many reasons why you might look to brand or rebrand your business. Building a brand or rebranding with an agency can be a complicated process, but we’ve built a process that provides guidance and collaboration along the way. It needs to be both a core element of your business’s identity, while remaining agile enough to adapt to changes in culture, communication, and tastes. Your brand is a living and ever changing part of your business.
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